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Local Marketing is experiencing a phenomenal growth rate fueled by massive smartphone and tablet use. 

Better to be Warm

TAX Local 1920 X 1200
TAX Local 1920 X 1200

This is the SUMMARY Section of an article using TAX4 in the LOCAL Catagory with the headline Nice Image on a Cold Day TAX Local 1920 X 1200. Local section published to all 5 SM channels for testing.

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Warm v Cold

TAX Local 1920 X 1200
TAX Local 1920 X 1200

Our warm island image is better than the image Bing chose to display today. 1920px X 1200px beautiful and warm.

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You Have to Get Found First (Sub-title)

SUMMARY-Internet marketing is about to change in a big way, and to understand the change we have to talk about the 2 competing strategies, ranking higher on search engines and building followers on social media channels, helping people to discover your content on Facebook, LinkedIn, Pinterest and a host of other sites.

 

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Can Pinterest Users Find You? (Sub-Title)

Can Pinterest Users Find You?
Can Pinterest Users Find You?

SUMMARY-Pinterest’s new Place Pins – an interactive map for the places people want to visit around the world. This move now makes Pinterest a marketing channel for local businesses. Place Pins were designed to combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends. You can access them from anywhere on your smartphone, too, which means you can find new places on the go and even get directions!

 

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Your Friends and Followers Will Help Spread Your Message (Sub-Title)

alt Social Media
title Social Media

SUMMARY Last year, companies spent almost $5 billion on social media advertising alone. This year, companies bumped up their efforts to advertise on social networks with an extra $1.5 billion, bringing the total toward almost $7 billion for 2013. In additions, experts don’t expect this trend to slow any time soon. By 2017, experts predict that companies worldwide will spend over $11.0 billion to advertise on social media platforms.

Marketing strategies and campaigns have substantially grown in complexity.  Maintaining current content to brand your product while engaging audiences is not always easy.  So how do businesses maximize brand loyalty while elevating comprehensive campaigns through the use of social media visibility without compromising control?

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But The Question Is Can They Find You? (Sub-Title)

BLOG IMAGE Alternate text
BLOG IMAGE title

SUMMARY-The great thing about mobile is that it can help you in your online efforts as well as drive customers to a store and even interact while they are within your store. With the holiday right around the corner you need to be paying attention to your mobile audience. Your customers are shopping, planning to buy gifts, planning trips to stores and looking to capitalize on great deal.

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You, or Your Competition? (Sub-title)

Who Should Tell Your Story? blog image alt portrait
Who Should Tell Your Story? blog image title portrait

Who Should Tell Your Story? (Title)

You, or Your Competition? (Sub-title)

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Can They Find You?

a-New Customers use Smartphones to Shop Local
t-New Customers use Smartphones to Shop Local

Thanks to Deloitte’s 2013 Holiday Survey we know fully two-thirds of your new customers prefer to shop at local small businesses and boutique shops before large national chains. This is good news and it gets better, Local listings (read internet search results) are more relevant and trusted. In fact local listings are trusted 2 to 1 over organic search results and “paid search” results are a distant third according to comScore. New customers are visiting local stores that promote listings that include a local address and local phone number. After searching almost 40% visit a local business, 39% call and 12% contact with an online form. The bottom line, new customers searching for a solution (read you) and are ready to buy.

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If you do not have a Digital Local Marketing Strategy, You are Losing Business.
If you do not have a Digital Local Marketing Strategy, You are Losing Business.

43% of all Google searches have local intent and this number increases to over 50% for searchers using Mobile devices. Your new customers are searching for you online right now, they may be in their car right around the corner. Will They Find You or Your Competition First?

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