By: Amy Cruse01/25/2014 - 14:06New York, New York 11969
This is the SUMMARY Section of an article using TAX4 in the LOCAL Catagory with the headline Nice Image on a Cold Day TAX Local 1920 X 1200. Local section published to all 5 SM channels for testing.
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By: Amy Cruse01/25/2014 - 10:08New York, New York 11969
Our warm island image is better than the image Bing chose to display today. 1920px X 1200px beautiful and warm.
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SUMMARY-Internet marketing is about to change in a big way, and to understand the change we have to talk about the 2 competing strategies, ranking higher on search engines and building followers on social media channels, helping people to discover your content on Facebook, LinkedIn, Pinterest and a host of other sites.
SUMMARY-Pinterest’s new Place Pins – an interactive map for the places people want to visit around the world. This move now makes Pinterest a marketing channel for local businesses. Place Pins were designed to combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends. You can access them from anywhere on your smartphone, too, which means you can find new places on the go and even get directions!
SUMMARY Last year, companies spent almost $5 billion on social media advertising alone. This year, companies bumped up their efforts to advertise on social networks with an extra $1.5 billion, bringing the total toward almost $7 billion for 2013. In additions, experts don’t expect this trend to slow any time soon. By 2017, experts predict that companies worldwide will spend over $11.0 billion to advertise on social media platforms.
Marketing strategies and campaigns have substantially grown in complexity. Maintaining current content to brand your product while engaging audiences is not always easy. So how do businesses maximize brand loyalty while elevating comprehensive campaigns through the use of social media visibility without compromising control?
SUMMARY-The great thing about mobile is that it can help you in your online efforts as well as drive customers to a store and even interact while they are within your store. With the holiday right around the corner you need to be paying attention to your mobile audience. Your customers are shopping, planning to buy gifts, planning trips to stores and looking to capitalize on great deal.
Thanks to Deloitte’s 2013 Holiday Survey we know fully two-thirds of your new customers prefer to shop at local small businesses and boutique shops before large national chains. This is good news and it gets better, Local listings (read internet search results) are more relevant and trusted. In fact local listings are trusted 2 to 1 over organic search results and “paid search” results are a distant third according to comScore. New customers are visiting local stores that promote listings that include a local address and local phone number. After searching almost 40% visit a local business, 39% call and 12% contact with an online form. The bottom line, new customers searching for a solution (read you) and are ready to buy.
43% of all Google searches have local intent and this number increases to over 50% for searchers using Mobile devices. Your new customers are searching for you online right now, they may be in their car right around the corner. Will They Find You or Your Competition First?